Based in Taichung, Taiwan, OOO-ing Studios is reshaping the hair salon industry with innovative approaches. Helmed by Light Lou, May Wang, and Wesley Wei, this trio is pushing beauty boundaries through vibrant neon-infused hair designs. Departing from traditional norms, OOO-ing Studios specializes in bold Y2K-inspired color combinations and artistic styles, offering personalized expressions of uniqueness. Their unique technique, using a paintbrush for dye application, transforms hairstyling into a form of art, drawing inspiration from the Ura-Harajuku style’s vivid palette. Serving as a creative beacon in a culture challenging beauty standards, OOO-ing defies norms and embraces diverse forms of individual expression. Their work has earned global recognition and established the salon as a creative hub, collaborating with brands like Sun Buddies and advocating for personal freedom of expression in Taiwan.