Prepare to unravel the fascinating history of LEGO as Phil Edwards takes you on a captivating journey! In this intriguing video, he delves into the story behind LEGO’s triumph over its competition, even though they initially seemed identical. Discover the secrets behind LEGO’s success and how they managed to pull it off. From their innovative design principles to their commitment to quality and creativity, LEGO has established themselves as a household name in the world of toys. Join Phil Edwards as he uncovers the intriguing factors that set LEGO apart and ultimately led to their victory.