Heaven by Marc Jacobs targets Gen-Z consumers using Ice Spice, Liv Tyler, Michèle Lamy, and now Mia Khalifa as the faces of its viral campaigns. Khalifa, who is also the face of Shoreditch Ski Club’s summerwear campaign, is a fashion-forward influencer with her own body jewelry brand. She stars in Heaven by Marc Jacobs’ latest photoshoot campaign, wearing a range of the latest must-have items. The campaign emphasizes the brand’s genderless and versatile pieces, with items like the loose-gauge knit top being able to work as a Kurt Cobain-esque cardigan.

Photos: Daisy Ltd.