The Iconic Vespa Scooter: Vintage Ads and Celebrity Glamour

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The Vespa scooter was created in post-war Italy in 1946 as a affordable and efficient form of transportation. Inspired by aeronautical designs, the Vespa’s unique features include a pressed steel unibody and flat floorboard. After a redesign by Corradino D’Ascanio, the scooter was named Vespa, meaning “wasp” in Italian. Its popularity soared thanks to Hollywood celebrities like Audrey Hepburn and Marlon Brando. The Vespa became a symbol of freedom and imagination in the 1960s and continues to be highly sought after today. Vintage Vespas are sold at auctions for high prices.

h/t: rarehistoricalphotos

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