Toys”R”Us Brand Film: Imagining the Future with OpenAI’s Sora Technology

Toys”R”Us partnered with Native Foreign to create a brand film using OpenAI’s Sora technology. The minute-long film imagines founder Charles Lazarus dreaming of his future toy store and mascot Geoffrey the Giraffe as a boy. Premiering at Cannes, the film took several weeks to make, condensing hundreds of shots into a couple dozen with Sora’s help.

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