Massimo Gammacurta, a photographer and multimedia artist from New York, has innovatively depicted the world’s most renowned brands. He has utilized colored candy to produce exquisite pieces of art that reshape iconic logos into shiny and colorful sculptures. The outcome is indeed awe-inspiring.

More: Massimo Gammacurta, Instagram, Behance h/t: theinspirationgrid

Gammacurta is a skilled conceptual photographer specializing in still life. His work is both technically impressive and artistically impactful. With his expert eye, he captures movement and sensuality, imbuing even mundane objects and situations with extraordinary visual impact.

Gammacurta’s candy designs provide a distinctive approach to branding by manipulating our recognition of these common emblems. Each brand is depicted in a lively and whimsical manner by crafting the sweets into recognizable logos. His creations provide a fresh outlook on the essence of branding and encourage us to explore the artistry beyond the commercial marketing.

Gammacurta endeavors to expose the concealed aspects of ordinary things and situations, as he puts it, “I strive to reveal the hidden facets of mundane objects and circumstances.” His confectionery sculptures manifestly accomplish this goal, providing a novel perspective on the realm of branding and advertising. They are a demonstration of art’s capacity to convert the commonplace into something exceptional.