King Francis I of France, during his military campaigns in Italy, came across the concept of lotteries and was inspired to introduce one in his kingdom as a means to boost state finances. This led to the creation of the first French lottery, known as the Loterie Royale, in 1539 after receiving authorization through the edict of Châteaurenard. However, this initial attempt proved to be a failure due to the high cost of tickets, which excluded many social classes from participating.

Despite this setback, the idea of a national lottery in France was revisited between 1757 and 1836, spanning a period of approximately 80 years with some interruptions during the French Revolution. During this time, the French state successfully ran a profitable lottery as part of efforts to raise funds for the École militaire. Unlike modern lotteries where the state always emerges as a winner, the French lottery posed a risk of loss for the state. However, careful planning and strategic payoffs ensured that losses were minimized, guaranteeing overall profit for the state.

h/t: vintage.es

The French lottery not only served as a financial tool but also became a cultural phenomenon in France. It captured the imagination of the public, with stunning posters being created to promote and advertise the lottery between the 1930s and 1950s. These posters, characterized by their vibrant colors and captivating designs, not only aimed to attract participants but also reflected the artistic trends of the time. The posters showcased a mix of traditional French motifs with a modern twist, creating a visual spectacle that resonated with the populace.

In essence, the French lottery was not just a means of raising funds but also a reflection of the country’s artistic and cultural heritage. It brought together people from all walks of life in the pursuit of luck and fortune, adding a touch of excitement and anticipation to everyday life. The legacy of the French lottery lives on through these remarkable posters, which serve as a reminder of a bygone era filled with intrigue and possibility.