Surf & Turf: The Mesmerizing Artistry and Playful Philosophy of a Design Virtuoso

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In Surf & Turf, a mesmerizing series by Adam Goldberg, a colorful interplay emerges between the abstract and the intricate. Each artwork, painted in his signature red and black, follows a mystical design language that emphasizes balance and flow.

More: TRÜF, Instagram

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Adam’s enchantment extends beyond his creations; he is also a skilled businessman. Alongside Monika Kehrer, his co-partner, he established TRÜF in 2006. Their goal was to create a design studio that combines innovation and approachability, nurturing artistic aspirations. Today, TRÜF commands respect from both small startups and large global corporations.

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The key to Adam’s rapid advancement? Maybe it’s his belief that design is a playful melody, a joyful jig, not a somber symphony. In his world, design wears a grin, not a grimace. And this philosophy has resonated with clients and admirers, establishing his name as one of the most thrilling design virtuosos of our time.

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