The Use of Women in Miniskirts to Market Computers in the 1960s-1980s

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In the 1960s to 1980s, advertisers commonly utilized women in revealing outfits, especially miniskirts, to market computer systems. These strategies aimed to attract the male-dominated industry, exploiting the notion that sex sells to an extreme degree.

During this time, the use of computers in the workplace also resulted in notable technical, organizational, and social changes. The affordability of hardware and the availability of time-sharing services allowed small businesses to utilize mainframe computers. Consequently, there was a substantial rise in the demand for new job qualifications in both office and manufacturing settings.

Computer systems were installed at computer centers in the 1960s. However, due to the high operating costs, profitability required constant operation.

h/t: flashbak

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